VLC was engaged by the Outdoor Media Association (OMA) to calculate the audience who would see a campaign (of one or many sign/s) knowing how often a sign is played/cycled throughout any given hour of a week.

Outcomes

VLC examined mobile location data to determine daily profiles of people who had passed various signs, namely: shopping centres, transit stations and roadside inventory. This profile was used to determine hourly audience metrics from an average weekly profile. How often a sign is played/cycled through specific hour/s of the week is then used determine a sign’s audience (i.e. a sign’s share of time for a temporal time slice). This audience is then reported on when single or multiple signs for a campaign is run for a city or throughout Australia.