Michael is employed by VLC as a Project Manager, Principal Model Developer and Software Programmer.

He has been with VLC since his graduation, with some of this time spent overseas doing humanitarian aid work in Kazakhstan. Michael was originally involved in the development of VLC’s first ever multi-modal model (1996), which included developing fundamental choice equations, coding networks and model implementation.

Since then, Michael has been involved in numerous local and international public transport studies involving demand forecasting, line extensions, route removals and busway constructions. His experience also extends beyond public transport to network optimisations, toll road assessments, freight assessments and accessibility modelling. VLC’s software development team have also benefitted from Michael’s long-standing involvement with VLC. With his extensive history in using and developing models, he brings a wealth of practical knowledge to VLC’s model development team. Michael has been actively involved in managing VLC projects. With his understanding of the intricacies and nuances of traffic and transportation models, to practical applications of these models and interpreting the results, Michael has a broad and well-honed skill set that he brings to the project management team at VLC.

VLC clients who work with Michael have benefited from this wholistic view of the traffic and transportation industry by applying the theoretical modelling outcomes into a very practical setting that our clients require. More recently Michael has been integral in the VLC team that has developed VLC’s first Activity Based Model (ABM) for the outdoor advertising industry.

This ABM models people’s daily activities (or tours) for 365 days of the year, categorising these activities into over 150 different trip purposes. Models have been automatically created for each State/Territory of Australia. This model is used to determine the breakdown of the audience (e.g. age, gender, income quintile, grocery buyer, etc) for every Out of Home (OOH) sign across Australia.