Our expert team can analyse rich mobility data to give you granular insights into how and why people move.

Understanding people’s travel patterns and where they spend their time is crucial to shaping better cities and guiding numerous business decisions. Our team has extensive experience working with People Movement Data, which is a unique and powerful dataset that can help unlock these insights.

Sometimes called mobility data or human movement data, People Movement Data is aggregated from millions of mobile device owners who have opted in to have travel data collected through apps on mobile devices, fitness trackers and vehicles.

Advantages of People Movement Data

Using People Movement Data, our team can get a holistic understanding of how people move through cities and public spaces, connect where people move (or spend their time) with the times at which they happen and analyse movement activity with a high level of spatial accuracy.

Features of People Movement Data that our team can leverage to find valuable geospatial insights.

 

Powerful visitation and movement insights

These data insights allow us to answer vital questions such as:

  • Where are people travelling to/from?
  • Has visitation to a location changed over time?
  • How far are people willing to travel to reach a destination?
  • Where do people travel through and where do they stop?
  • How long do people stay in a particular location?
  • Do visitation patterns change throughout the day?

With answers to these kinds of questions, our team can help you find valuable spatial insights to effectively guide your decision-making process.

Frequently Asked Questions

What is People Movement Data?

People Movement Data (sometimes called mobility data or human movement data) is a set of GPS signals that is collated from mobile device owners who have opted in to have travel data collected through a number of different mobile apps.

Each GPS signal contains a latitude and longitude, timestamp and an identifier linking the GPS signal to a device via a randomised identifier created by the data provider.

How is People Movement Data collected?

Mobile providers gather and package opt-in GPS signals from their users, which is then processed and licensed under strict conditions to prevent the identification of any individuals to which the data pertains.

This data is gathered from the Location Based Services (LBS) of devices like phones, cars and fitness trackers. LBS is a term that refers to software technology that uses a mobile device’s geographic location to provide a service or information to the user in real-time.

How accurate is People Movement Data?

Because it is derived from GPS location events, People Movement Data has a uniquely high level of spatial accuracy.

To test whether People Movement Data is properly representative of people’s travel behaviours, VLC has undertaken extensive ground truthing research. This includes: household travel surveys (both metropolitan and regional); pedestrian hourly profiles; traffic count profiles; shopping centre visitation profiles by day of the week; National Visitor Survey research to understand tourist visitations; and stadium attendance for major events. This research has demonstrated definitive correlations between these datasets and People Movement Data in ways that support the theory that People Movement Data is a highly accurate and valuable geospatial dataset.