MOVE 2.0: Will OOH measurement’s biggest upgrade in 11 years be worth the wait?
21 April 2021
Veitch Lister Consulting is excited to have started work on the Outdoor Media Association’s out-of-home audience measurement system, MOVE 2.0., alongside global measurement experts Ipsos Australia. This hotly anticipated system update is scheduled for delivery in 2023 and will provide media buyers and planners with critical data required for advertising campaign measurement. Read more from VLC’s Aliasgar (Ali) Inayathusein, the client, and the project team in the Mumbrella article below.