Tourism and the night economy

Use movement, visitor and transport evidence to understand tourism opportunities and regional growth.

Tourism and regional development decisions depend on understanding who visits, how people move, what access enables and where investment can unlock growth. VLC helps clients combine movement data, analytics, visualisations and transport modelling.

The challenge

Tourism bodies and local governments need to demonstrate who visits, when people travel, how people access destinations and whether transport improvements can unlock additional visitation.

Beach tourist region

Decision makers must:

Understand visitor origins, travel patterns, stay length and seasonality
Explore how travel and visitation differ between day and night time
Compare with benchmark peer regions to identify opportunities for improvement
Identify the relative impacts of visitors versus local residents on transport networks
Forecast impacts of new services or access improvements
Build evidence for advocacy, grants and investment decisions

How we help

VLC can bring together People Movement Data, transport accessibility analysis, tourism datasets, regional travel demand forecasting and economic appraisal, or even equip clients with tools like Planwisely to leverage our unique datasets and perform their own analysis.

We combine People Movement Data, tourism data, transport accessibility and transport network planning to:

Analyse and visualise visitor markets
Analyse night-time economic activity and movement patterns
Build evidence for planning and funding transport network improvements

The result is a stronger evidence story about how movement, access and investment can support tourism and regional development.

Capabilities we bring

We bring together a set of integrated capabilities to support investment decisions:

People Movement Data

Understand where visitors come from, how and when they move, and which are locations and transport links are busiest at different times of the day and year.

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